The possibilities are endless. And with Auracell® Scented Natural Polymer, scented plastics are feasible and sustainable, too.

U.S. demand for flavors and fragrances is forecast to grow over 5% annually, driven by ongoing consumer preferences for natural ingredients, and rising interest in more complex and authentic flavors and fragrances.

To give consumers the sensory experience they seek, Rotuba provides custom compounding solutions that help take new and exciting products to market—with Auracell.

The key to Auracell is Cellulose, a material derived from sustainable resources that’s ideally suited to carrying scent. We can incorporate nearly any aroma imaginable . And then we can customize a color to match it. The result is unforgettable … smells like success!

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